With over 20 years of experience in graphic design and creative direction, I’ve built a multidisciplinary profile focused on creating strong brands through coherent visual systems, impactful campaigns, and meaningful experiences.
I’ve worked with brands such as Euroleague Basketball, ACB, FC Barcelona, Grifols, Otsuka, Damm, and Adidas, collaborating closely with creative, marketing, and product teams to bring ideas to life.
A key part of my journey has been leading brand activations and sponsorship projects in live event environments — connecting identity, storytelling, and on-site presence in high-visibility settings.
I also integrate artificial intelligence into creative processes, optimizing workflows and exploring new visual directions while maintaining strong creative judgment and quality.
I’m particularly interested in design within digital and hybrid environments, and in how brand, experience, and events intersect as strategic communication platforms.
Areas of expertise:
Branding & Art Direction
Event Design, Brand Activations & Experiences
Sponsorship & Brand Presence in Sports and Cultural Environments
Campaigns & Visual Systems
AI Integration in Creative Processes
UX/UI & Digital Product Design
Motion Graphics